Having each sponsored a professional cycling team for several years, Sierra Nevada Brewing Co. and Kodak EasyShare Gallery (then Ofoto, Inc.) agreed in the fall of 2004 to combine their resources in a new team that could bring both brands to a larger audience.
2006 marks the second year of the brands’ co-sponsorship, which, - according to David Rich, vice president of Marketing, Kodak Imaging Network, Inc. – created “a stronger program that put both our brands in front of a larger audience” during the 2005 season.
Sierra Nevada Brewing Co. President Ken Grossman added, “The team’s management and athletes have done an excellent job of representing both Kodak EasyShare Gallery and Sierra Nevada.”
Currently, the 12-rider Kodakgallery.com/Sierra Nevada team includes six holdovers from the 2005 campaign, along with six newcomers including three first-year professionals.
In its first year, the Kodakgallery.com/Sierra Nevada squad included four riders and one manager from each of Sierra Nevada’s and Ofoto’s 2004 teams, along with two new members.
Principal Sports Management Group LLC (PSMG), which manages the Kodakgallery.com/Sierra Nevada Pro Cycling Team, strives to operate the best cycling program in North America as a stable and profitable business that serves the needs of its sponsors and allows its athletes to compete at the highest level.
Co-owned by former pro cyclists Robin Zellner and 1990 USPRO Champion Kurt Stockton, PSMG successfully balances the needs of sponsors, team members, and staff.