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FIRST ENDURANCE LAUNCHES MULTI-V

Salt Lake City (September 22, 2005) - Kodak Gallery/Sierra Nevada's nutrition sponsor, First Endurance continues to lead the endurance nutrition category by introducing Multi-V, the first multivitamin thatÍs clinically proven to improve endurance. This unparalleled formulation contains clinically effective doses of CarbogenR, ORAC tested antioxidants, Ginkgo Biloba, Green Tea extract and endurance specific vitamins and minerals. Multi-V is the only multivitamin that contains Carbogen. This patented enzyme blend has been shown in clinical studies to improve carbohydrate utilization, and increase time to exhaustion significantly.

Multi-V combined the latest technology with the demands and desires of the First Endurance athletes. Dozens of the worldÍs best cyclists, triathletes, cross-country skiers, runners and swimmers collaborated with First Endurance scientists to help define and develop Multi-V. ñWithout this dynamic collaboration, our Research and Development team would never have been able to develop such a unique and superior productî notes Robert Kunz, VP Research & Development at First Endurance. Kodak Gallery/Sierra Nevada team members Russell Hamby, Jackson Stewart, and Ben Jacques-Maynes assisted in the development of Multi-V, along with athletes like Levi Leipheimer and Fred Rodriguez.

ñWith Multi-V, I notice an increase in my ability to work hard while remaining at a lower heart rate," said Jacques-Maynes.


About First Endurance:
First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. First Endurance is committed to using only the highest-quality ingredients and uses the latest scientifically validated technological advancements.




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